Information Overload. Charles’ tale of NAB
Admittedly, I’m a geek. So, when my boss Lee told me I was getting to go to the National Association of Broadcasters (NAB) Convention in Las Vegas, I was a little more than excited. Little did I know I was about to have my mind blown. (Still trying to find all the pieces.)
We land in Vegas and Lee tells me we have a limo waiting on us, which is awesome, because I hate taxis. I imagined that our driver would be a sharp-dressed African-American man who would tell of wild adventures of his times as a driver, and sure enough enter Sir (yes, his name was Sir) and he was everything I hoped for and so much more.
So Sunday passes, and Monday arrives with the exhibit floor open to all. When I entered the first room, I was not as impressed as I thought I would be. Then, I entered the main concourse and saw the entrance to the center exhibit hall of the Las Vegas Convention Center. I entered the center hall and my heart stopped for at least four seconds. There it was, the glory of what I consider to be the Holy Grail for all nerds. Picture a giant hall that contained all the major brands for broadcast, camera and tech stuff that you could imagine. Then add more and you would have the concept.
Canon, Nikon, Sony, Panasonic, JVC, GoPro, and GlideCam were all right there at my finger tips and all of them with the latest toys for me to actually play with. I have to admit, I giggled like a little girl (which I’m not). Of course every booth with a camera had some demo to watch or camera to play with and generally a model or two – or six – to look at. Probably one of the coolest demos was the For-A camera systems who had a flare bartender during the demos of the 4k FT-One 4k zoom features. Basically the the bartender threw drinks around and did tricks the director grabbed a recorded scene then zoomed in and played it back in perfect quality
I entered the hall at 9 and before I knew it, it was 3 and I had to go work my event for the evening.
Tuesday came around and I had made my way to the south hall for even more geekdom. Adobe, Maxon, Autodesk, Nuke, Black Magic Design, Grass Valley, Red, Sapphire 7; the creative in me screamed like a 14 year old at a Justin Beiber concert. I got to see the man who taught me all my after-effect skills, Andrew Kramer from Video Copilot, who is such a legend! Also, somehow, one of my favorite bands (Rev Theory by name) was playing an acoustic set at the Killer Tracks booth, so I got to meet them, too. Score 1 for Chuck. Oh, did I mention I got to eat lunch with a cute girl from Israel?
There was so much there it would be hard to explain everything that I saw. So I’ll give you my top 5, in no particular order.
1. Black Magic Design. Not only was it a great booth layout, but there were so many toys to play with. Needless to say, I want it all, please. The cameras are simply simple yet amazing in quality, not to mention the other gadgets that can come with them.
2. DJI-Innovations. Just one thing to say: “Flying go-pro camera rigs.” And, can I have one please?
3. Autodesk Smoke. The latest product from Autodesk, the makers of AutoCad and 3DSMax. Smoke connects editing and effects like never before. Smoke video-editing software for Mac has finishing tools for 3D compositing, color correction, and motion graphics. Nerd Overload.
4. Canon. What an amazing “booth!” I put booth in quotations because it was huge; the amount of product, demos, 4k production rigs and TVs really blew me away. There was even a movie experience in the booth. CRAZY! I felt like I was in the booth every time I turned around but I got to play with a lot of cameras.
5. Nikon. Alright, I’m a Nikon lover so I had to put them on my list. They really didn’t have a lot to show, but the new D800 is so sweet it didn’t matter. I did like their demo area the best because of the mad scientist actor that performed while you tested the video capabilities of the Nikon products. Oh, and the mountain of lenses they displayed was a beautiful sight.