Historically, advertising and marketing has been based on broadcasting ads and information as widely as possible, but is that still the most effective practice today? Social […]

Last week we looked at the power of story and how it drives connection to potential consumers, but how do you formulate a good PR story? […]

Storytelling is about connection. Emotion, laughter, tears, all those are a means to connection. Have you ever watched a commercial that left you laughing so hard […]

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