January 17, 2022

Media Monday: Brand Awareness

Is your brand recognizable? When potential customers see your logo and work, do they immediately know it’s yours? Brand awareness is simply how familiar your potential customers are with your […]
January 3, 2022

Media Monday: Brand Identity

I think we often look at a brand identity in one of two ways. As a mechanical or formulated process that can be achieved if the […]
December 6, 2021

Media Monday: SMART Goals

Goals are essential for all aspects of a business, and the social media strategy is no exception. Over the next few weeks, we will go through each aspect of SMART Goals: a […]