Incumbent Angelina County Sheriff Greg Sanches ran for re-election against two opponents, all on the Republican ballot. All three candidates were well -known in the community. The goal of the campaign was to keep the client top of mind for voters and to showcase the candidate's integrity and community support. The campaign included updating messaging, logo, and print materials to provide a fresh look and better name recognition across the county. Video was implemented to create spots that ran on the client's social media page. A social media campaign was launched to motivate voters in the 30-60 age range and included videos, endorsements and reminders to vote early. Campaign signs were created with the new logo.
Campaign Management & Strategy
Social Media content, Video Production
Videos were important components in keeping the campaign visible
in the community and showcased the candidate's experience and integrity.
Candidate was re-elected for a second term in the Primary, garnering 51% of the vote and with just more than 50% of the vote, did not need to participate in a run-off.
Between Jan and Feb, increased followers from 1800 to over 3,000.
Organic posts on Facebook had an average reach of 1,300 between Feb and March.