Why have a Brand Style Guide?

A simple, one page branding style guide is an invaluable addition to any organization. Internally, a style guide ensures all employees have a shared understanding of exactly who their brand is and how to share it well. Additionally, a style guide can be incredibly helpful when partnering with another business, working with the media, or sponsoring a community event. A clear brand style guide improves your organizations ability to produce consistent branding and content across all your platforms and products.

What is a Brand Style Guide?

A brand style guide can be as complicated as you want it, but today, we are keeping it simple. On a brand style guide your brand’s purpose, personality, core colors, typography, and logos are all in one place. 

How to:


  • Your organization’s mission and vision are the heart of who you are and what you do. Having this front and center helps you, your colleagues, and others know exactly who you are and what you are about. 


  • What is the personality of your brand? What adjectives would best describe your brand? This section offers a quick snapshot of how your brand interacts and is perceived by customers.


  • Here include the exact colors of your logo and any additional colors to be use in promotional media. Don’t forget to include the exact identifiers for your colors (Pantone, RBG, HEX, etc.). 


  • List two to three font types that will be consistently used by your brand both internally and externally. 


  • Place a couple of variations of your logo here that can be used in different settings and on various mediums. 

Blank Style Guide Just for You!

Here is a blank style guide that can get you and your business started.