Whether you are starting a business for the first time, or you’ve been in business for years, there’s one major step that brings it all together and really sets your company apart from the rest – creating a vision statement. Written from the vantage point of both an entrepreneur and a writer, this article examines what is important to consider when putting it all together, so that you can know for sure that your statement is going to be as catchy (and profitable!) as possible.
Why Does your Business Need a Vision Statement?
Creating a vision statement for your business can be one of the most important things you do as a business owner. Your vision statement will serve as a guide and source of inspiration, helping you to make decisions that align with your goals and values.
A well-crafted vision statement can also help to rally employees and other stakeholders around a common purpose. It can provide direction when you are facing difficult choices, and keep you focused on what is most important to your business.
Ultimately, your vision statement should be aspirational, painting a picture of what you hope to achieve in the future. It should be concise, clear, and easy to remember.
If you are having trouble getting started, here are some questions to ask yourself that can help you to generate ideas for your vision statement:
-What do you want your business to achieve?
-What does success look like for your business?
-What kind of impact do you want your business to have?
-What values do you want your business to uphold?
Answering these questions can help you to start developing a strong Vision Statement for your business.
How to Create a Vision Statement
Creating a vision statement for your business can seem like a daunting task, but it doesn’t have to be! This blog post will provide you with some tips and tricks on how to create a winning vision statement that will help guide your business to success.
When it comes to crafting a vision statement, there are a few key things to keep in mind. First, your vision statement should be concise and to the point. It should also be aspirational, yet realistic. And lastly, it should be something that inspires you and your team to continue working hard towards achieving your business goals.
With these things in mind, let’s take a look at how to write a winning vision statement for your business:
1. Keep it Concise: As we mentioned before, your vision statement should be short and sweet. Get straight to the point and avoid any flowery or superfluous language.
2. Be Aspirational: A good vision statement should set the bar high for what you hope to achieve with your business. Think big and don’t be afraid to dream!
3. Be Realistic: While you want your vision statement to be aspirational, you also don’t want to set the bar so high that achievement of it is impossible. Prioritize what you want to do based on importance and feasibility and create a realistic to-do list from there. For example, if your company will be entering in to a new market soon, setting out aspirations for winning that market might not be helpful when you don’t yet know what winning in that market entails or even if you have the right plan.
4. Your Company’s Values Should Shine Through: Your vision should align with the overarching values of your business, but don’t just throw those values in there without any creativity or thought into how they’ll actually benefit your vision and your business. Display them in a clear way with actionable language that illustrates why they mean
Common Mistakes with Vision Statements
When it comes to creating a vision statement for your business, there are a few common mistakes that you’ll want to avoid. Here are some of the most common mistakes made with business vision statements:
Not Defining Your Target Market
When you create your vision statement, be sure to include who your target market is. This will help you focus your efforts on reaching this specific group of people. Without defining your target market, your vision statement will be too general and won’t be as effective.
Being Too Vague
Your vision statement should be specific and not vague. It should clearly state what you want to achieve and how you plan on achieving it. If your statement is too vague, it won’t be helpful in guiding your business decisions.
Focusing Only on the Future
While it’s important to look ahead to the future when creating your vision statement, you also need to address the present. What are you doing right now to reach your goals? What do you need to change? Addressing the present will help ensure that your vision statement is realistic and achievable.
Not Making It Actionable
Your vision statement isn’t helpful if it’s not something you and your employees can act on. If you want to become the “best residential construction company in the tri-county area,” you need to break that down into measurable benchmarks, such as the annual number of homes completed, customer satisfaction scores, etc.
Let us see your Vision Statement
A great vision statement can be a powerful motivator for you and your team – a part of telling your story! Help motivate others! Share your vision statement with us when you finish!