I think we often look at a brand identity in one of two ways. As a mechanical or formulated process that can be achieved if the right combination of items comes together or that its so far off and mystical we can’t put it into words. And that’s often how we view our ability to know ourselves. I’m a big believer in self-discovery and understanding who I am at my core. I like to approach understanding the brand’s identity in the same way – as if the brand itself were a living, breathing personified object that had a heart and soul. This means it has strong desires and deeply held values. The more time I spend uncovering those, the better I know the brand and the easier it becomes to talk about those desires and values. These translate into the logo and color scheme, even the tone and words used to describe the brand. The closer I can bring these into alignment, the clearer my brand identity will be.
Three unique ways to get to know your brand:
These may seem like unconventional ways to get to know your brand, but if you don’t know your brand inside and out, how can you share it with potential customers? Your brand identity differentiates you from your competitors, and helps build brand loyalty across your customer base, both of which are vital to growth.
Need help defining your brand identity? Give us a call at (936) 637-7593