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Marketing Without Metrics Is Guesswork
Many business owners have a gut feeling about their marketing. They sense when something isn’t working.They hope when something might be. But without clear measurement, that […]
Why Social Media Isn’t About Going Viral – It’s About Staying Visible
by Lee Allen Miller Social media has trained businesses to chase the wrong outcome. Views. Likes. Shares. Maybe even a post that “goes viral.” And while […]Your Website Is Either Helping or Hurting Your Business — Here’s How to Tell
Most business owners think of their website as a digital brochure. Something to point people to.Something that “exists.” In reality, your website is doing far more […]The Hidden Cost of DIY Marketing
Most business owners don’t start out trying to do their own marketing. They start out trying to be responsible. They want to save money. Stay involved. […]
