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Summary - Texas Forestry Association

Texas Forestry Association is a trade organization representing those in the timber industry and represents landowners, mills, foresters, and loggers. The organization works to promote sustainable forestry through its membership network, education programs, and working with legislators on understanding the impact of this important sector of the Texas economy. In preparation for their 100th annual meeting, Texas Forestry Association hosted their centinial banquet in the organization’s hometown of Lufkin, Texas. Presentations during the event included video and slideshows that were prepared and edited prior to the event and a photographer was requested to capture the event. Press releases and media engagement were also required in the months leading up to the meeting. After the annual meeting, we continued to work with the client to produce materials for their various programs, provide photography at their events, and produce videos to showcase the events and people that make up TFA. Another priority was to assess and update the online training. A new learning management system, materials, and updates to the courses would be beneficial to those they serve, providing better accessibility both to the users and the organization. As the organization has grown, it became necessary to provide a way for board members to communicate the benefits of joining TFA. A media guide would help provide cohesion in messaging at any level.

Campaign Materials

Brochures and logos for programs, updated catalog of photos for use on social media and publications, videography to expand messaging and for use at events, event tech support, training website


Roles

Public relations, web development and design, graphic design for print materials, photography, videography, tech support


Videos


Print

Results

The updated platform provided easier use of the online training system.
Printed materials were used to help activate membership base and raise awareness of programs.
Videos were developed for presentation at the Texas State Fair and yearly banquet.