Summary
Our clients came to us to tell a very unique story between a Christian, who happens to be a Texas lawyer, and a man from Zulu, South Africa. The two met years ago and formed a tight bond of friendship that has stood the test of time and distance. The book chronicles Jeremiah’s journey in understanding how God could have a plan and a purpose for a nation experiencing extreme poverty and an aids epidemic that has left millions of children orphaned. Jeremiah runs an orphanage and has recently begun a sewing project that would provide orphans with the uniforms they need for school while also providing jobs in the community. We were tasked with bringing the story to life on the page and to set up purchase points for the book with the end goal of giving Jeremiah new opportunities to share his story and the stories of those he represents.
Campaign Materials
Book
Website with store
Facebook page
Product placement on Amazon
Roles
Graphic Design
Web Development
Editing and Layout
Video
Photography
Events
Publication
Website
The website for the book had to not only showcase the book's topic, but also share the diversity of the authors and their story of friendship across cultures and the globe. A webstore was put in place with payment gateway to accept orders in the states. Printed copies of the book were shipped to South Africa to accommodate much cheaper shipping and availability to its audience there.
Social Media Campaign
The social media campaign for this book drew upon Dr. Mdlalose's reach in South Africa and Bob Flournoy's reach in the States. Excerpts from the book were used to draw interest and reviews from respected leaders provided insight to the book's perspective
Results
Within a few months, the book had two printings to fill the demand in the U.S. and South Africa. Speaking engagements on radio and television opened up for Jeremiah to share his story. The first book from the printing was presented to the King of South Africa in honor and appreciation for his commitment to help the people in Zululand. The sewing project has become fully staffed and began producing garments through partnerships with Rotary Club both in the states and in South Africa. During the Corona virus pandemic of 2020, the sewing center began producing masks to help reduce the risk of exposure in the most vulnerable.